Adobe Illustrator 2 - Workshop 4
In this workshop, I learned quite a few new things! I think some useful things I learned today were how to create a grid in Adobe Illustrator and how to work between Adobe Photoshop & Illustrator in an easy and smooth way. Up until this point, I always used to export things out of Photoshop as a JPG, PNG or SVG and then import it into Illustrator or vice versa, but working on an Illustrator file with a photo edited in Photoshop is pretty simple and saves a ton of time! The way this is done is by dragging and dropping in the Photoshop file into and open Illustrator document and then by clicking alt and double click on the image and it'll take you back to edit the image in Photoshop. After that, any changes you make to the Photoshop file, just click save and then it will ask you to update your file in Illustrator. It certainly saves you time trying to find the file!
I also learned how to create a grid in Adobe Illustrator. Grids are extremely important. As a designer, if I cannot work in a grid, I cannot break the grid. And although there is no specific way of breaking a grid, I still feel that knowing the grid is valuable. It gives a designer a better sense of space, spatial awareness is key!In order to create a grid, simply draw the area in which you want to add the grid in, and then go into object - path - split into grid and you now have yourself a fancy grid!
Gestalt Psychology was a movement that explained perceptions. Perception is quite an interesting concept and I think learning about the basics of Gestalt enables one to further their design practice along with their knowledge. I learned the basic principles of Gestalt which include Continuation, Closure, Similarity, Proximity, Symmetry, and Figure & ground.
The continuation is the journey from A to B. For example, the Amazon logo is an example of continuation whereby the journey is initiated by the arrow going from A-Z which means they sell everything. Another example would be a path going into the distance, from A-B.
The closure is when most of the information is present, and our minds automatically fill in the blanks. It is quite clever, especially when trying to convey information in a clever way whereby, a piece of design is boldly one thing, but when the mind perceives it as something else, it cannot be unseen.
When objects that look similar and are close together, they are often perceived as a group or a pattern. This is a great technique to use when wanting to emphasise something. I think a great example of this is when we get those puzzles and the objective of this puzzle is to find the one object in a crowd or similarity objects that would be classed as the anomaly.
The proximity is the correlation between separate parts in order to paint the whole picture. A great example would be the Unilever logo. Although the logo has individual icons which all represent something, when these icons come together, they form the letter 'U'.
This one is quite simple. Symmetry is a perfect mirror of one half. A great example would be the Starbucks logo or even the round part of the Pepsi logo. The only difference in the Pepsi logo is the colour, which in that case is not symmetrical, but the round shape is.
Figure & Ground:
I found figure & ground to be the most interesting one. This is because Figure & Ground uses negative space and although looks complicated, the simplicity of the graphics are astonishing. Figure & Ground is probably the one that humans cannot unsee once they have seen something. A good example being the faces in this vase.
The mini-task for today was to essentially create a monogram, in black and white using the initials of my name. I've tried it before. Probably one of the most difficult tasks at hand. Branding oneself is far more difficult than branding something or someone else.
These were my initial sketches:
This was my artboard of trials:
This was my final outcome: